New York, NY – A massive multi-screen LED video façade developed by SNA Displays has officially debuted in New York’s Times Square, adding 900 square meters of immersive digital brilliance to one of the world’s most iconic commercial landmarks. At the heart of this installation is a stunning 25-meter-tall corner-wrapping LED display that has quickly become a visual centerpiece along Seventh Avenue.
The main display is mounted on a 37-story office tower at 5 Times Square, wrapping the building’s corner at the intersection of Seventh Avenue and 42nd Street. SNA Displays custom-engineered the LED modules to echo the building’s architectural peak, integrating the display seamlessly with the structure’s silhouette. Measuring approximately 20 meters wide with a resolution of 3,150 × 2,480 pixels, this screen offers 465 square meters of ultra-crisp visuals, ensuring maximum visual impact in the bustling plaza.
In addition to the primary display, three supporting LED screens extend the media coverage across the building:
The second-largest screen, facing Seventh Avenue, measures approximately 11 meters tall by 21 meters wide (1,380 × 2,640 pixels). It includes a short return to maximize visibility for northbound pedestrian and vehicular traffic.
Two additional screens face 42nd Street. One measures approximately 10 × 15 meters (1,290 × 1,840 pixels) and the other 10 × 10 meters (1,290 × 1,280 pixels), collectively creating an immersive media presence from multiple angles.
North Shore Neon oversaw the full LED installation, with technology consultation and design services provided by Sensory Interactive. Media company New Tradition is responsible for managing the digital advertising platform.
Data of SNA Displays at 5 Times Square (Source: SNA Displays’ official website)
This vibrant LED deployment adds a new layer of visual dynamism to Times Square, reaffirming the district’s role as a global hub for experiential marketing and high-impact outdoor media. The installation promises to deliver unparalleled brand visibility and memorable viewer engagement for both locals and international visitors.
Situated at the junction of Broadway and Seventh Avenue, Times Square spans from West 42nd to West 47th Street. Known as the “Crossroads of the World,” it attracts over half a million visitors daily, with that number soaring to over one million during special days such as the New Year’s Eve. Its densely packed landscape of LED billboards has made it the ultimate showcase for brand storytelling through cutting-edge display technology.
Here’s a look at some of the most iconic LED displays that define the Times Square skyline:
Location: 4 Times Square
Size: 36.6m high × 110m wide (3,900m² total)
Highlight: One of the world’s largest LED screens; displays live stock data and event countdowns.
Technology: Approx. 16K resolution across full building height.
Location: 1 Times Square (corner of Broadway & Seventh Avenue)
Size: 22m wide × 13m high (286m²), curved design
Notable: A heritage display dating back to the 1930s, now featuring a retro-modern aesthetic.
Location: Atop Samsung’s NYC experience store
Size: Double-sided curved screen, 21m × 7m per side (294m² total)
Technology: 16M pixel resolution with AR/VR integration
Location: 3 Times Square
Size: 45m wide × 20m high (900m²)
Function: Displays global headlines, financial data, and weather updates in real time
Location: Near 383 Madison Avenue
Size: 18m × 6m (108m²)
Style: Clean, corporate visuals aligned with brand and CSR messaging
Location: Above Disney Store at 1540 Broadway
Size: 18m × 12m (216m²)
Content: Family-friendly animations, movie trailers, and theme park ads
Location: 1551 Broadway
Size: 15m × 9m (135m²)
Feature: Known for interactive mobile campaigns where users could control the display
Location: 1515 Broadway
Size: 20m × 10m (200m²)
Theme: Youth-oriented content, including music videos and celebrity interviews
Location: Times Square Central
Size: 25m × 10m (250m²)
Technology: 3D visual effects highlighting eco-friendly innovations
Location: Spanning multiple building façades
Size: 30m × 8m (240m² per panel)
Feature: Ultra-thin bezel, seamless curve with high-res wraparound visuals
Kinglight – professional supplier of LEDs
Times Square remains the world’s leading arena for outdoor digital innovation, blending massive scale (hundreds to thousands of square meters), ultra-high resolutions (up to 16K), and advanced formats (curved, 3D, interactive). These displays serve as visual spectacles, cultural landmarks, and tech testing grounds—making Times Square the undisputed capital of experiential LED advertising.
